Sydney. Full work rights. Ready to start.

Hi, I'm Janam. I make brands worth watching

Started in film, then ten years at Amura. I write the idea, shoot the thing, run the ads and check the sales number. Now I want to do it for a team in Sydney.

See the workGet in touch
10 years agency-sideLed a 60-person teamA$150k to A$500k annual budgetsMeta, Google, Amazon
tap the story
Jjanam.reel
Hi. I'm Janam.Storyteller. Marketer. Sydney.
A$300,000Bonaire. Australian launch. Three months. 35% marketing cost
82,000+ tubs soldActivKids. Contributed to the campaign
0 to 200,000+Cummins. LinkedIn followers
Concept to final cutBagline. ICC World Cup 2023
Bonaire. Australian launchA$300,000
35% marketing costin 3 months
Cummins. LinkedIn followers0 to 200,000+
ActivKids82,000+ tubs sold
Meta + Google
Community first
Concept to final cut
A$300,000in Bonaire sales in three months, at a marketing cost of 35% of sales
82,000+tubs of ActivKids sold in three months, a campaign I contributed to
+52%
+79%
+34%
38.5%increase in Prohance Amazon sales in one month, a campaign I contributed to. Brand keyword searches on Amazon rose 34% to 79% across the three variants
200,000+Cummins LinkedIn followers, grown from zero
Highlights

The greatest hits. Keep scrolling.

1 / 6
Proof of how I think

The first two seconds decide everything.

Pick a category to see how I would open a video. Sample lines written for this page, not from past client work.

Case studies

The work, in detail.

Ten pieces of work. Each has the challenge, the insight, what I did and what happened. Filter by skill, then pick a case.

Career

Eight steps, drawn to scale.

Seven roles at Amura from December 2015 to March 2026, then Nobody & Co. in Sydney. Drag the slider or select a role.

Drag through the yearsMar 2026

Before Amura: Assistant Director at Balaji Telefilms (2013 to 2014) and Marketing Strategy Intern at Xebec (2015).

Skills

What I can carry.

Working with clients

Turning client goals into digital campaigns.

Relationships

Managed senior client relationships across consumer, healthcare and real estate. Presented strategy directly to CXOs.

Proposals

Tailored digital and social strategies, drawing on consumer segmentation and competitor analysis.

Delivery

Worked across creative, social and media teams, using audience and performance data to refine messaging.

Commercial view

Client budget oversight plus direct P&L ownership, connecting decisions to acquisition cost and profit.

Process

How I build a campaign.

Five steps I repeat on every brief. Pick a step, or press next.

Brands

Tap a tile. Flip the story.

The clients behind the work, and what I did for each.

Websites

Work you can visit.

Client work completed at Amura Marketing Technologies. Websites may have evolved since the engagement.

Reel

Work you can watch.

Bagline. We Got Arjun Rampal, Our New Pal

Celebrity campaign I conceived and led, for the ICC Cricket World Cup 2023. Opens on YouTube.

Nicotex

Video ad produced end to end with a hired crew. Opens on YouTube.

BMW TechWorks India

Reel made for BMW TechWorks India. Opens on Instagram.

Bad Poets Club

Reel for the D2C apparel store I run marketing and sales for. Opens on Instagram.
Why me

What I bring.

About

Film first. Then ten years of brands.

I started in film as an Assistant Director at Balaji Telefilms in Mumbai, then studied advertising and public relations. From 2015 to 2026 I worked in digital marketing at Amura, moving from social media execution to director-level creative and social strategy.

The work spans platform-specific content, influencer partnerships, Meta, Google and Amazon advertising, websites and ecommerce. I have led a 60-person creative team, built a business unit with its own P&L and pipeline, and now run marketing and sales operations at Nobody & Co. in Sydney.

Based
Sydney, Australia. Full work rights
Experience
10+ years in agency-side digital marketing
Education
Masters, Advertising and PR, Indira School of Communications, Pune. BBA, DAVV, Indore
Sectors
Healthcare and nutrition, consumer, real estate, B2B SaaS, D2C apparel
Janam Varandani speaking on a panel with a microphone
MIC ONSydney. 10 yrs of brands
Press the clapper. Action.
2013 to 2014Assistant DirectorBalaji Telefilms, Mumbai. Where I learned how a story is built, shot by shot.
2014 to 2016Masters, Advertising and PRIndira School of Communications, Pune. The film brain met brands.
Dec 2015Amura. Day oneSocial Media Executive, and I stayed ten years.
Point of view

Four things I have learned the expensive way.

Each one comes from real work. Open the proof to see where it showed up.

Quick game

How much did Bonaire sell?

A new brand, a new market, Meta and Google, three months. Drag the slider, lock in your guess and watch the real number rise.

Your guess, in Australian dollars
A$100,000
A$10,000A$600,000
Go deeper

Three places to look closer.

01

The work

Ten case studies with the numbers, the clients behind them and the websites I delivered.

Open the work → 02

Career and story

Eight steps from Social Media Executive to Director, how I started in film, and what I believe.

Open the career → 03

Toolkit

Skills, tools, platforms, acquisition channels, AI tools and how I run a project.

Open the toolkit →
Last but not least

I work great with AI.

It drafts fast. I brief it, edit it and sign it off.

Contact

Let's make your next brand worth watching.

janam.varandani@gmail.com
+61 494 130 402LinkedInDownload my CV